New Delhi: The 2018 edition of ad: tech New Delhi, the magnanimous gallery of advertising and marketing community in the nation successfully concluded its eight edition of Digital Marketing and Advertising Conference and Exhibition in India.
ad: tech 2018 gave two action-packed days with more than 90 companies from across the earth including Google, Adobe, PepsiCo, Future Group, Nestle, Philips, Oath among others who actively associated.
The event also had advertising agencies, publishers and international players from Japan, China, Israel, Russia, the US who showcased and discussed the technological innovations in the post-advertising era.
The theme session on day two talked about the amalgamation of automation and human experiences.
Reasonably, more than any other industries, marketing has been completely disrupted by technology.
Marketers work tirelessly to track customers on their journey across new devices and platforms and are looking to new and ever-evolving technologies to streamline the method.
Prominent keynote speaker Sapna Chadha, Head of Marketing India and Sea, Google said: "The biggest challenge today is the pace at which digital marketing is evolving in India is much faster than the architecture in place to support their creativity".
Rashi Goel, Head of Consumer Communications, Nestle shared her views stating that "The perfect balance between DATA and IDEA is of paramount importance for brands".
David Shing, VP and Digital Prophet, Oath in his keynote session on 'Innovation is out, Invention is in' stated that "Today it's all about packaging. To adopt a new habit we need to break one".
He further added "Creativity should reflect culture. Leveraging data is important. Without data, there can't be creativity and vice versa".
Jaswant Singh, Country MD at Comexposium India said, "We are overwhelmed with the phenomenal response we have received for ad: tech this year. It is important for us to be relevant and to ensure that the platform brings latest trends and innovation for the industry to the forefront. We are excited to see yourself grow over these 8 years and plan to amplify our presence further in the Indian Market with the launch ad: tech Mumbai in November 2018".
Santosh Desai, Managing Director and CEO, Futurebrands in his keynote session on 'Towards A Digital Society' stated that "People experience themselves as individuals on a minute-by-minute basis-liking, clicking, muting. Digital is helping individuals crystallize their sense of self and re-conceptualise their relationship with the world".