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Identity app Yoti launches in India, aims to be world's trusted identity system

New Delhi: A digital identity app called Yoti was launch in India. The organization on an aim to become the world's trusted identity system by helping customers and companies struggling against the increasing threat of identification fraud-an issue which is deeply linked to the personal and financial well-being of every individual.

Despite the fact that we are living in a digital world, individuals still have to rely on paper documents to verify their status - a system which is weak and outmoded. Yoti changes paper ID documents into a digital identification, giving people a simpler and more reliable way to prove who they are, online and in person.

Speaking on the India launch, Robin Tombs, founder and CEO of Yoti said, "After three years of hard work by the team and a successful UK launch, we're really excited to now be bringing Yoti to India, where nearly 300 million adults have smartphones. Indians, many of them millennials, are well educated and open to adopting new technologies. As we live more of our lives online, the way we prove who we are is outdated. Yoti makes it faster, simpler and more secure for people and businesses to prove identities and know who they're dealing with. We are helping them to fight back against everyday issues - such as identity fraud and online scams - which cost time, money and emotional distress."

Madhu Nori, International Commercial Director of Yoti explained, "India is a key market for us in addition to the UK and the US. Consumers are increasingly aware of the relevance and impact of linking identity to access services and keen to protect the misuse of their private information. We are making significant technology investments and have designed our product to work with multiple verification sources including Aadhaar, PAN and driving license databases. We look forward to working closely with our business partners and the regulators to make digital interactions safer, simpler, more secure and in full control of our consumers." 

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