New Delhi, Feb 20: Narayan Murthy Ivaturi was appointed as the Vice President of FreakOut Holdings, Inc. of its India and South-East Asia operations, on Tuesday.
FreakOut Holdings is a Japanese Adtech leader.
In this new position, he would be initiating the business operations of the firm in India and south-east Asia.
He would also be responsible for keeping a healthy relationship with its group companies in terms of strategic partnerships, product integration, and expansion.
Narayan is expected to bring in his expertise to FreakOut Holdings, Inc, as he is having more than 15 years of experience in managing businesses in various sectors like advertising, media planning, media sales, business development, mobile as well as e-commerce.
Before joining to this role at FreakOut Holdings, Inc, Narayan was with WPP - Mindshare as head of mobile Asia-Pacific (APAC). The organisation is based in Singapore.
Moreover, he also served as the head of global revenue at Vserv, a global mobile marketing platform based in Mumbai. He was part of leading international digital service providers and managed different revenue roles.
FreakOut Holdings, Inc.global COO, Tomohiro Yasukurasaid, "it is our pleasure to welcome Narayan on-board as VP in India and SEA market. He brings in a rich experience of working with various agency partners and clients and with his collective knowledge we are positive that he will play an instrumental role in helping us reach our goal of becoming one of the most sought-after media companies in Asia."
Narayan Murthy after joining has said, "it's a great honour to join FreakOut Holdings, Inc, an extremely vibrant firm with a huge potential. Mobile native advertising has redefined digital advertising and with the rising smartphone penetration rate, the sector is expected to grow at a remarkable pace."