Bengaluru, Feb 24: A global mobile technology company, OnePlus has attained the first position among the Indian premium Android smartphone sector, by capturing 48 percent market share in Q4 2017. This information is based on the International Data Corporation's (IDC) Quarterly Mobile Phone Tracker Q4 2017.
The IDC information likewise features the developing significance of the Premium Android advanced cell portion that outflanked the general PDA showcase with 97 percent YOY development (versus 54 percent for general premium PDA market and 14 percent for the general PDA advertise).
Amid 2017, OnePlus developed by a stunning 1116 percent in the top notch advanced cell portion as it additionally fortified its powerful execution in the online market and dug in itself in the psyches of PDA clients in India by reliably remaining in front of the players like Apple and Samsung.
"While India's smartphone market continues to grow in double digits, the premium segment (> INR 30,000) is all set to grow faster (+20 percent) than the overall smartphone market in CY 2018. In such a scenario brand like OnePlus, the fastest growing brand in this segment is likely to grow as it enjoys a strong brand loyalty in India while positioning itself as a flagship-killer in the segment," said Tarun Pathak, Associate Director of Counterpoint Research.
General Manager at OnePlus, Vikas Agarwal said, "It is truly remarkable that OnePlus has become the biggest Android premium smartphone brand within just 3 years of entering the Indian market. It is a great validation of our user-focused approach and online first business model. We are truly humbled and grateful to our business partners and loving community for their continued support."