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Paytm, Singapore Tourism Board declares strategic partnership

New Delhi, Feb 28: Paytm being a homegrown mobile-first financial services platform, the Singapore Tourism Board (STB) has declared a strategic cooperation with it.

STB is the first National Tourism Organisation (NTO) to partner with Paytm.

Paytm would perform joint promotions on its platform to promote Singapore tourism. This is part of this strategic partnership.

It is expected that this new venture would bring Singapore's tourism offerings to Paytm's 300 million strong users.

Moreover, as part of the promotion, Paytm is likely to make huge offers to its customers, who make payments through the app.

It would be offering up to Rs. 2,500 as cash back on flight tickets to Singapore that are booked through the app. The Paytm platform will accommodate a microsite featuring Singapore's new, inside-out, unified brand 'Passion Made Possible' and related branded content. The customised microsite will help entrench the country's Passion Made Possible brand, which was launched in August last year with the Indian visitors.

Under the partnership, STB and Paytm will also embark on a series of print ads and radio buys to promote the three-month campaign and drive travel to Singapore.

With the digital wave transforming and driving a shift in the way commerce functions in India, this partnership will enable STB to increase exposure of Singapore's tourism offerings to Paytm's users and sets the foundation for the potential expansion of the collaboration to feature more Singapore tourism products on the platform. 

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